How GoTrack.bd works

The dashboard summarises the whole shop and can be filtered by day, week, month, year or a custom date range.

• Headline figures — total sales, net revenue, customers, orders and expenses.
• Sales chart — revenue performance across the selected period.
• Business overview — average daily order value, cancelled orders and the money lost to them, pending orders, delivery cost, completed orders, outstanding dues, Facebook ad cost, average customer lifetime value and average order value.
• Momentum — this week against last week, this month against last month, and progress toward a monthly target.
• Financial insight — monthly expenses, gross profit margin, net profit and daily average revenue.
• Top products and customers — what and who is actually driving the business.

The bell in the top bar carries a rolling feed of the last seven days: new orders, new customers, low-stock warnings, expenses, courier withdrawals, settled dues and subscription events.

Adding products

Each product carries a name, image, cost price, selling price and stock. Recording the cost price matters — it is what makes per-order profit possible.

Variants

Define options such as Size and Colour and GoTrack.bd builds the combinations for you. Every variant keeps its own stock count, and can carry its own cost and selling price when it differs from the parent product. A product's total stock is the sum of its variants.

Stock alerts

Low stock is flagged at 20 units or fewer, out of stock at zero. A product with variants also flags when any single variant runs out, so you find out before a customer does.

Inactive products

Lines you no longer sell can be made inactive rather than deleted. They disappear from the product list and from order selection but keep every order they were ever part of, so your history and profit figures stay intact. Inactive products have their own list and can be brought back at any time.

Creating an order

Start with the customer's phone number. An existing customer fills in automatically; a new one is created as you type. Add products, pick variants where they apply, and set quantities.

The delivery charge for the customer's district is applied automatically from your delivery settings, and the total recalculates as products plus delivery. Shops that do not charge for delivery can switch it off entirely.

Order statuses

• Pending — created but not yet shipped.
• Shipped — handed to the courier.
• Completed — delivered and paid.
• Returned — the customer sent it back.
• Cancelled — cancelled before delivery.

Status can be changed inline from the order list without opening the order.

Courier booking

GoTrack.bd books to Steadfast, Pathao and RedX. Add your credentials once under Shop Settings, then pick a courier when creating or editing an order. The recipient name, phone, address and the amount to collect on delivery are sent across, and the consignment ID and tracking code come back onto the order.

Steadfast can also report delivery progress back automatically — see webhooks — so orders move to delivered or returned without anyone checking the merchant panel.

Invoices

Every order has a printable invoice, ready to file or to put in the package.

Customer directory

Every order builds the customer database automatically. Each person shows total orders, total spend and total items, and the list can be searched by name or phone and filtered by period. Opening a customer shows their full order history, item by item.

Buying behaviour

Customers are grouped automatically into repeat, occasional, bulk, small-basket and regular buyers. Each segment shows how many customers it holds, the revenue it produced and the average revenue per customer. The thresholds adapt to the size of your shop, so segments stay meaningful whether you have 20 customers or 20,000.

Priority views

A second lens, focused on action: gold customers, premium buyers, active recent, at risk, inactive, inactive 60–90 days, offer eligible and high return or cancel.

Repeat details and Today Action

For customers who buy on a rhythm, GoTrack.bd learns the gap between their orders and predicts when the next one is due, splitting them into due today, due soon and overdue.

Today Action turns that into a daily call list: who to contact today, who is overdue, who is on follow-up and who has since converted. Customers can be marked as called, ignored or paused. Because the predictions need real history to mean anything, this feature unlocks once your shop has built up enough completed orders.

SMS campaigns

Send to any behaviour segment, any priority filter, everyone with a phone number, or a hand-picked selection. Before sending you see how many people will actually receive the message and how many will be skipped.

Anyone contacted in the last 48 hours is skipped automatically, and paused customers are never messaged. Every campaign records what was sent, what failed and what was skipped — and when a recipient orders shortly afterwards, that order is credited to the campaign, so you see conversion rate and revenue rather than just delivery counts.

Recording expenses

Log business costs against a category with a date and amount. Advertising spend — Facebook ads in particular — is tracked as its own line so you can weigh it against the revenue it produced.

Where expenses show up

Expenses feed straight into profit. They appear on the dashboard, in the order-list profit calculation for the same period, and in the accounting overview and statement.

Performance metrics

Delivered, shipped, returned and cancelled counts, with return rate, cancellation rate and delivery success rate for the selected period.

What it costs

A return costs the product, the delivery charge in both directions and the sale itself. GoTrack.bd totals the value of returned and cancelled orders plus the delivery charges wasted on them, and shows the combined loss rather than leaving you to estimate it.

District analysis

Orders are mapped across Bangladesh so you can see where volume is concentrated — and where the returns are. Product-level counts show which items come back most often.

Accounting overview

Cash in and net cash, order value and count, revenue, cost, profit, profit margin, completion rate, delivery charges, net earnings and a breakdown by courier.

Cash book

Cash in and cash out entries with descriptions, dates and a pending, completed or cancelled status — a straightforward record of physical money moving.

Credit & dues (baki)

Three ledgers, each with active and settled states and running totals: credit given to customers, customer dues owed to you, and supplier dues you owe. Entries can be settled, and the outstanding total is always visible.

Courier withdrawals

Cash on delivery means the courier holds your money until it is remitted. Record withdrawals per courier with a date, amount and status, so you always know how much is still sitting with Steadfast, Pathao or RedX — and a full history is kept.

Statement

A period statement of the business, suitable for handing to an accountant.

Wholesale ledger

Wholesale shops get an append-only customer ledger: every order, payment and return is a line, and the balance rolls forward. The due report ranks every customer by what they owe, with total billed, total paid, total due, last order date and last payment date, filterable to due-only, partially paid or fully settled.

Managers

Invite managers and switch on exactly what each one can touch: products, orders, customers and expenses. A manager who has not been granted a permission does not see that area at all.

Staff

Staff accounts are lighter still, suited to people who help with day-to-day order processing.

What stays with the owner

Money, settings, subscription and the full customer database remain with the owner unless you decide otherwise. Removing someone's access takes effect immediately.

General

Shop name, logo, address, social links and business type. Business type locks once it is saved.

Delivery charges

Choose whether you charge for delivery at all, and set the charge that applies per district. New orders then apply the right one automatically based on the customer's district.

Courier credentials

Steadfast and Pathao credentials are entered here. An order cannot be sent to a courier until its credentials are saved, and GoTrack.bd tells you plainly when they are missing.

SMS

Connect your Bulk SMS BD account with your API key and approved sender ID. Messages go out from your own sender ID, so customers see your shop name.

WooCommerce / WordPress sync

Install the GoTrack.bd sync plugin on your WordPress site, then copy the endpoint URL, API key and API secret from this tab into the plugin and use Save & Test Connection.

Website orders then arrive automatically. Each line item is matched to your existing catalogue — first by SKU, then by exact product name, then by close name similarity — and the specific variant is resolved where the product has options. Nothing is auto-created: an unmatched item is still recorded with its name so the order is never lost. The same order arriving twice will not create a duplicate.

Credentials can be rotated at any time if you think they have leaked.

Webhooks

To get automatic delivery status from Steadfast, copy the callback URL and auth token from this tab into Settings → Webhook in your Steadfast merchant panel. Delivery statuses then sync on their own. Regenerating the token invalidates the one saved at Steadfast, so update both together.

Plans

Retail and online shops are 999 BDT per month. Wholesale businesses are 1,500 BDT per month. Every feature for your business type is included on both — there are no tiers.

Your free first month

Every new account starts with a free first month, and no card is required to begin.

Paying with bKash

Open Subscription from the sidebar and choose Renew. Payment is completed through bKash inside the app, and your subscription extends as soon as the payment confirms. Every payment is recorded so you can review your billing history, and the page always shows your end date and days remaining.

Your profile

Update your name and contact details from Account Settings. Your name appears on invoices and to your team.

Changing your password

Change your password from Account Settings by entering your current password alongside the new one.

Changing your email

Email changes are verified. Request the change, enter the one-time code sent to the new address, and confirm. A pending change can be cancelled at any point before you confirm it.